Modern, performant, and efficient Hereford cattle.

Beginning with a small herd grazing the hills of Ruby in 2007, we began developing a commercially valuable group of animals with stud appeal.
In 2011 we secured additional land which allowed us to expand the herd consisting of registered Herefords and Angus from local studs and dispersal's. 

Breeding Polled Hereford Cattle:

Although our herd consists of registered cattle, they're run under commercial conditions to achieve our goal of developing a superior genetic base of seed stock that will perform in all conditions, are functional and profitable.
We aim to produce practical easy care Polled Herefords that will adapt and thrive on grass. Low birth weight, sufficient milk, high fertility, volume and high yielding carcass are a focal point of Ruby Reds.

Ethical Farming:

From our perspective – ethical farming is principally about treating livestock as animal’s .. not numbers. It’s about maximising profits and efficiencies but never at the animal’s expense.

100% Grass Fed Beef:

At Ruby Reds, grass fed beef isn't a marketing slogan, its just the way we raise our cattle. We aim to produce cattle that thrive on grass, this way our seed stock buyers can observe how the animal will perform in a commercially focused operation and animals that are not retained or sold as seed stock can go on to finish on grass.